San Jose Standard

Santa Clara County spent $44,400,443 on men's collegiate football teams in 2023, an increase of 5.6% over the previous year, according to the U.S. Department of Education.

This translates to roughly 16.4% of all spending for sports teams at the 10 universities in the county during the 2023 season.

The average sports expenses at Santa Clara County have grown 127.6% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$44,400,443	16.4%
2022	$42,033,380	17.9%
2021	$36,258,419	19.1%
2020	$38,589,502	18.8%
2019	$39,462,842	19.3%